Redesigning a local business branding guidelines
This project is purely theoretical and was not done in collaboration with the actual brand.
-In-class exercise that asked us to choose a local business and create new branding guidelines for that company based on our own interpretation.
My chosen business was Fossil Cove Brewery. For this redesign, I remade the logo, set up a color palette and font guide, and created five unique mockups to build out the brand identity. Below is the final presentation.